Brainstorming Ideas for the What-If Inventory
Use the buttons to get ideas for each of the four sections. When something clicks for you, type or copy / paste the ideas into the text fields of the What-If Inventory (found back on the window that brought you here). Close this window when you've finished brainstorming.
Note: Don't type into the fields below. These fields are to present you with ideas that you might take back to the Creative Brief phase of the Interactive window.